Those familiar with wine in Alto Adige would inevitably have heard references to Luis Raifer, a pioneer in promoting authentic and prestigious grape-growing in the region since 1979. His motto "back to the origins" clearly states Colterenzio's focus throughout the years, referring to the typical and unique characteristic of each grape variety. His son Wolfgang has been implementing this philosophy since 2005. He joined the company as winemaker first, then turned to the export sales department and has been the CEO since 2010. He now explores market trends together with Max Niedermayr (Chairman), Martin Lemayr (Winemaker), Paul Hofer (Accounting) and Letizia Pasini (Export Manager), investigating possibilities for the global expansion of the Colterenzio brand.